Privacy Policy

Information We Collect

We gather information that enables us to provide, personalise and secure the services we offer. This typically includes details you provide when creating an account, such as your full name, date of birth, residential address, email address and telephone number. We also collect financial information connected with deposits, withdrawals and gaming transactions.

In addition to information you give us directly, we automatically receive technical data whenever you visit or use our platform. This may include your IP address, login information, browser type and version, device operating system, time zone settings, and pages you visit. We use this data to understand how our site is used and to maintain its smooth operation.

How We Use Your Information

Your personal data is used primarily to deliver the services you request. This includes account registration and verification, processing deposits and withdrawals, providing customer support, and ensuring compliance with legal and regulatory obligations. As a UK-licensed operator we must verify age, identity and payment details to prevent fraud, money laundering and to promote responsible gambling.

Where you have given consent, we may also use your contact details to send personalised offers, promotions, newsletters and updates about new games or features. You can change your marketing preferences at any time through your account settings or by contacting our support team.

Sharing and Disclosure

We do not sell your personal data to third parties. However, we may share information with carefully selected partners who help us run our business. These include payment service providers, identity verification agencies, gaming platform suppliers, marketing agencies and professional advisers.

We may also disclose your information where required by law, regulation or regulatory authority, particularly to the UK Gambling Commission or other enforcement bodies when we are legally obliged to do so. In the event of a business transfer or merger, your data may be passed to the new operator under the same standards of protection.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to distinguish you from other users, remember your preferences, analyse site performance and deliver relevant advertising. Some cookies are essential for the site to function correctly, while others help us improve your experience and measure audience behaviour.

You can manage your cookie preferences through your browser settings or our cookie consent tool. Please note that disabling certain cookies may affect the functionality of the website and the services we can provide.

Data Security

We take the security of your information seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, accidental loss, misuse or alteration. These measures include encryption of sensitive data, secure servers, access controls and regular security reviews.

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is completely secure. We therefore cannot guarantee absolute security, but we continuously work to maintain high standards of data protection.

Your Rights

Under UK data protection law you have several important rights. These include the right to access the personal data we hold about you, to request correction of inaccurate information, and in certain circumstances to ask for deletion or restriction of processing. You may also object to processing based on legitimate interests or withdraw consent where we rely on it.

To exercise any of these rights, please contact us using the details below. We will respond to your request without undue delay and in accordance with legal requirements. In some cases we may need to ask for proof of identity before proceeding.

Data Retention

We keep your personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, accounting or reporting requirements. Different retention periods apply depending on the type of data and the purpose for which we hold it. When we no longer need your information we securely delete or anonymise it.

International Transfers

Some of our service providers are based outside the UK and the European Economic Area. When we transfer your personal data to such providers we ensure appropriate safeguards are in place, including standard contractual clauses or other approved mechanisms that meet UK data protection standards.

Changes to This Privacy Policy

We may update this policy from time to time to reflect changes in our practices or legal requirements. The latest version will always be available on this page, and we recommend you review it periodically. We will notify you of any material changes through our website or by direct communication where appropriate.

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact our Data Protection Officer by email at privacy@superbetcasino.uk or through the customer support channels available on our website.

This policy was last updated on 15 March 2025.